Our Story

In 2018, Novashine was created by three University of Missouri graduates that aimed to develop a solution to the pains of teeth whitening.

Our founders realized that there was a gap in the teeth whitening industry, which they wanted to help fill. Professional whitening treatments were expensive and painful, and at home options were often faulty with inconsistent results.The Novashine Teeth Whitening Kit was designed to fix all of these problems.

Our Novashine research team set out and formulated our very own teeth whitening system that was made to give people the results they deserve. In fact, the Novashine Teeth Whitening Kit works 8 times faster, and causes less sensitivity than almost any other product on the market! Because of this, we decided to share the formula with everyone. We proudly stand behind our product, which is why our whitening gel is guaranteed to work 100% of the time.

Our Instagram page started from humble beginnings, with only four followers and a dream, but in just over 2 years we have grown our family to over 100,000 strong, with no signs of slowing down! With all this support, we’ve been able to expand and create a Matcha Mud Mask and an all natural Whitening Toothpaste! Our Novashine family is continuing to grow each day, and we can’t wait to see what's next!

We would love to invite you to follow our journey as we make the world a brighter place, one smile at a time. We have so many plans ahead:)


Novashine Facts:

We carefully source our ingredients and meticulously test our formula before going into production. Novashine never tests on animals. We use real volunteers to make sure we are making the best products!

Novashine is dedicated to results and stands by every product we sell. If there is any issue, we will fix it. Our customers are our number one priority, and we believe in bringing brighter smiles to everyone!

Here's to a Brighter You,